Rates last updated on May 5, 2012
Display ad rate sheet | Classifieds Rate Sheet
Be an advertiser - include Sooke Voice News as a regular component of your marketing program. Ad bookings due 1 pm Tuesdays.
Why take the plunge?
Be a Sooke Voice News Advertiser | Great reasons, great rates!
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Support the process of informing the local community with quality journalism. Being seen as an advertiser in a quality publication makes a positive impact on your community profile. |
Match your ads to content themes. We did Valentine's and Easter, and now gardening is coming up as well as Mother's Day, Father's Day, and grad season. Scroll down for Content/Ad themes. |
Benefit by broad-spectrum infiltration into the local news stream. For all advertisers we include information (as appropriate) about your business or organization in our print stories, online edition, enews bulletins, tweets, and free event announcements. |
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Reach every reader in Sooke with our Tri-Zone distribution system. PRINT distribution is 5,000+ addresses (covering all of Sooke over 3 weeks on a rotating basis). Rates |
Enjoy broad-based presentation of your ad. Print ads are published in black and white, then posted in the web-version in colour. Newsstand copies are printed in colour. Take us up on the bonus online option to include your ad on the breaking news and/or Sooke Events pages. The full edition is posted online in colour (with active links for any website/email addresses). Rates |
The Sooke Voice News puts your message in front of attentive, inquisitive readers throughout the community. Get your advertising message out to the full community, print and online (web, email, news tweets). Rates |
Advertising Deadlines & Themes
Your
ad bookings are
due by 1 pm on Tuesdays (unless otherwise stated). If you are submitting a pre-booked camera-ready ad (colour, 300 dpi,
jpeg or PDF) please send by 9 am Wednesday. Contact:
advertising@sookevoicenews.com .
Content
is established to produce maximum readership and advertising advantage in
any given week. Themes are paired over 3 weeks wherever possible; 3-week
discounts may apply.
Sooke Voice News - 2012 Advertising Deadlines and Themes
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ZONE#1 Distribution: Sooke Central (town center, Grant, Maple, Otter Point Road, Rhodonite, Eakin, etc.)
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ZONE#2 Distribution: Sooke West (incl. Whiffin Spit, area Kemp Lake, West Coast Road, all PO Boxes at the central Sooke post office; Shirley, Jordan River)
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ZONE#3 Distribution: Sooke East (incl. Charters & Drennan area, Sunriver, Mariner's, Saseenos, east to Connie Rd)
BUSINESS PO BOXES: Businesses with PO boxes at the Main Sooke Post Office will receive the free black and white print edition every week.
NEWSSTAND COPIES: Printed in Colour (sold for 95¢ at MapleLine Business Centre, Shoppers Drug Mart, Sooke Chevron, and Sooke River Store & Grill)
| 2012
Publication Date Edition No. |
Content Themes (in addition to regular weekly news) | Distribution
Date: Free Print Edition
A free black&white print copy of the newspaper is delivered on a 3-week alternating basis to each of Routes 1, 2 & 3. |
Ad Booking Deadlines
(1 pm Tues.) |
Ad Rates / Specials |
| Apr.13 / V2N12 | general |
Apr.13 (Zone#1) | Tues. Apr.10 | 12% off if booked for 2 consecutive issues. |
| Apr.20 / V2N13 | general | Apr.20 (Zone#2) | Tues. Apr.17 | 12% off if booked for 2 consecutive issues. |
| Apr.27 / V2N14 | Mother's Day | Apr.27 (Zone #3) | Tues. Apr.24 | 12% off if booked for 3 consecutive issues. |
| May 4 / V2N15 | Mother's Day | May 4 (Zone #1) | Tues. May 1 | 12% off if booked for 3 consecutive issues. |
| May 11 / V2N16 | Mother's Day | May 11 (Zone #2) | Tues. May 8 | 12% off if booked for 3 consecutive issues. |
| May 18 / V2N17 | Education / Graduation | May 18 (Zone #3) | Tues. May 15 | 12% off if booked for 3 consecutive issues. |
| May 25 / V2N18 | Education / Graduation | May 25 (Zone #1) | Tues. May 22 | 12% off if booked for 3 consecutive issues. |
| June 1 / V2N19 | Education / Graduation | June 1 (Zone #2) | Tues. May 29 | 12% off if booked for 3 consecutive issues. |
| June 8 / V2N20 | Father's Day | June 8 (Zone #3) | Tues. June 5 | 12% off if booked for 2 consecutive issues. |
| June 15 / V2N21 | Father's Day | June 15 (Zone #1) | Tues. June 12 | 12% off if booked for 2 consecutive issues. |
| June 22 / V2N22 | Canada Day / GRAD / summer | June 22 (Zone #2) | Tues. June 19 | 12% off if booked for 3 consecutive issues. |
| June 29 / V2N23 | Canada Day / GRAD / summer | June 29 (Zone #3) | Tues. June 26 | 12% off if booked for 3 consecutive issues. |
| July 6 / V2N24 | Canada Day / GRAD / summer | July 6 (Zone #1) | Tues. July 3 | 12% off if booked for 3 consecutive issues. |
| July 13 / V2N25 | The Arts in Sooke (symphony, Sooke Fine Arts Show, independent creative artists) | July 13 (Zone #2) | Tues. July 10 | 12% off if booked for 3 consecutive issues. |
| July 20 / V2N26 | The Arts in Sooke (symphony, Sooke Fine Arts Show, independent creative artists) | July 20 (Zone #3) | Tues. July 17 | 12% off if booked for 3 consecutive issues. |
| July 27 / V2N27 | The Arts in Sooke (symphony, Sooke Fine Arts Show, independent creative artists) | July 27 (Zone #1) | Tues. July 24 | 12% off if booked for 3 consecutive issues. |
| Aug.3 / V2N28 | Restaurants & Coffee Shops | Aug.3 (Zone #2) | Tues. July 31 | 12% off if booked for 2 consecutive issues. |
| Aug.10 / V2N29 | Restaurants & Coffee Shops | Aug.10 (Zone #3) | Tues. Aug.7 | 12% off if booked for 2 consecutive issues. |
| Aug.17 / V2N28 | general | Aug.17 (Zone #1) | Tues. Aug.17 | NO DISCOUNTS |
| Aug.24 / V2N29 | general | Aug.24 (Zone #2) | Tues. Aug.24 | NO DISCOUNTS |
| Aug.31 / V2N30 | Back to School / Sooke Fall Fair | Aug.31 (Zone#3) | Tues. Aug.28 | 9% off if booked for 3 consecutive issues. |
| Sept.7 / V2N31 | Back to School / Sooke Fall Fair | Sept.7 (Zone #1) | Tues. Sept.4 | 9% off if booked for 3 consecutive issues. |
| Sept.14 / V2N32 | Back to School / Sooke Fall Fair | Sept.14 (Zone #2) | Tues. Sept.11 | 9% off if booked for 3 consecutive issues. |
| Sept.21 / V2N33 | Safety & Emergency Preparedness / THANKSGIVING | Sept.21 (Zone #3) | Tues. Sept.18 | 9% off if booked for 3 consecutive issues. |
| Sept.28 / V2N34 | Safety & Emergency Preparedness / THANKSGIVING | Sept.28 (Zone #1) | Tues. Sept.25 | 9% off if booked for 3 consecutive issues. |
| Oct.5 / V2N35 | Safety & Emergency Preparedness / THANKSGIVING | Oct.5 (Zone #2) | Tues. Oct.2 | 9% off if booked for 3 consecutive issues. |
| Oct.12 / V2N36 | Autumn / Halloween | Oct.12 (Zone #3) | Tues. Oct.9 | 9% off if booked for 3 consecutive issues. |
| Oct.19 / V2N37 | Autumn / Halloween | Oct.19 (Zone #1) | Tues. Oct.16 | 9% off if booked for 3 consecutive issues. |
| Oct.26 / V2N38 | Autumn / Halloween | Oct.26 (Zone #2) | Tues. Oct.23 | 9% off if booked for 3 consecutive issues. |
| Nov.2 / V2N39 | Remembrance Day | Nov.2 (Zone #3) | Tues. Oct.30 | 9% off if booked for 3 consecutive issues. |
| Nov.9 / V2N40 | Remembrance Day | Nov.9 (Zone #1) | Tues. Nov.6 | 9% off if booked for 3 consecutive issues. |
| Nov.16 / V2N41 | Remembrance Day | Nov.16 (Zone #2) | Tues. Nov.13 | 9% off if booked for 3 consecutive issues. |
| Nov.23 / V2N42 | general | Nov.23 (Zone #3) | Tues. Nov.20 | NO DISCOUNTS |
| Nov.30 / V2N43 | Holiday Season | Nov.30 (All Zones / 5000 distribution) | Mon. Nov.26 | NO DISCOUNTS |
| Dec.7 / V2N44 | Holiday Season | Dec.7 (All Zones / 5000 distribution) | Mon. Dec.3 | NO DISCOUNTS |
| Dec.14 / V2N45 | Season's Greetings | Dec.14 (Zone #1) | Tues. Dec.11 | 9% off if booked for 3 consecutive issues. |
| Dec.21 / V2N46 | Season's Greetings | Dec.21 (Zone #2) | Tues. Dec.18 | 9% off if booked for 3 consecutive issues. |
| Dec.28 / V2N47 | Season's Greetings | Dec.28 (Zone #3) | Wed. Dec.19 | 9% off if booked for 3 consecutive issues. |
| Happy new year for 2013... |
Rate Sheets
Single ad insertionWe welcome one-time ad insertions, classified and display. Layout services included. Position or section placement options available. Deadline is usually 1 pm Tuesdays for that week's Friday paper (see top of this page for special deadlines for the larger-run issues). Discount ratesStandard discount rate of 12% when you buy ads in sets of three (reach readers in all 5,000 addresses over 3 consecutive delivery dates). See table above for other seasonal specials. No discounts during the Christmas holiday season. Inquiries: advertising@sookevoicenews.com Ad Layout ServicesThe cost of creating your ad design is included in the insertion fee (extra fees for custom logos, stock photo purchases, graphic development, and marketing strategy analysis -- please inquire). Camera-ready ads welcome (send in colour, 300 dpi; as PDF, jpeg, eps or tif). Zip your custom fonts as required. Include advertiser name in file name. Marketing program consultingWe provide consulting services ($60/hour) to help you develop a multi-faceted marketing program in several media approaches (print and online) including The Sooke Voice News. Contact: advertising@sookevoicenews.com
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Banner adsFRONT PAGE: Book your front-page banner ads well in advance. Size: 9.75" x 1.25". In colour online *and* the printed newsstand copies; black and white in print.
BACK PAGE: Book your back-page banner ads well in advance. Size: 9.75" x 1.25". In colour online *and* the printed newsstand copies; black and white in print.
Flyer insertsFlyers are a great way to 'pop' your ad right out of the black and white pages. We will design and print a flyer for you, then insert it into the print edition. Distribution to homes and businesses in Sooke via Canada Post and other delivery methods. Flyers must be booked ONE WEEK PRIOR to target publication date. Flyers are also posted in our office window and posted online.
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