Rates last updated on May 5, 2012

Display ad rate sheet | Classifieds Rate Sheet

Be an advertiser - include Sooke Voice News as a regular component of your marketing program. Ad bookings due 1 pm Tuesdays. 


Why take the plunge?

Be a Sooke Voice News Advertiser | Great reasons, great rates!

Support the process of informing the local community with quality journalism.

Being seen as an advertiser in a quality publication makes a positive impact on your community profile.

Match your ads to content themes.

We did Valentine's and Easter, and now gardening is coming up as well as Mother's Day, Father's Day, and grad season.

Scroll down for Content/Ad themes.

Benefit by broad-spectrum infiltration into the local news stream.

For all advertisers we include information (as appropriate) about your business or organization in our print stories, online edition, enews bulletins, tweets, and free event announcements.

Reach every reader in Sooke with our Tri-Zone distribution system.

PRINT distribution is 5,000+ addresses (covering all of Sooke over 3 weeks on a rotating basis). Rates

Enjoy broad-based presentation of your ad.

Print ads are published in black and white, then posted in the web-version in colour. Newsstand copies are printed in colour. Take us up on the bonus online option to include your ad on the breaking news and/or Sooke Events pages. The full edition is posted online in colour (with active links for any website/email addresses). Rates

The Sooke Voice News puts your message in front of attentive, inquisitive readers throughout the community.

Get your advertising message out to the full community, print and online (web, email, news tweets). Rates

Advertising Deadlines & Themes 

 Your ad bookings are due by 1 pm on Tuesdays (unless otherwise stated). If you are submitting a pre-booked camera-ready ad (colour, 300 dpi, jpeg or PDF) please send by 9 am Wednesday.  Contact:  advertising@sookevoicenews.com .   

 Content is established to produce maximum readership and advertising advantage in any given week.  Themes are paired over 3 weeks wherever possible; 3-week discounts may apply.

Sooke Voice News - 2012 Advertising Deadlines and Themes

BUSINESS PO BOXES: Businesses with PO boxes at the Main Sooke Post Office will receive the free black and white print edition every week.

NEWSSTAND COPIES: Printed in Colour (sold for 95¢ at MapleLine Business Centre, Shoppers Drug Mart, Sooke Chevron, and Sooke River Store & Grill)

2012  Publication Date

Edition No.

Content Themes (in addition to regular weekly news) Distribution Date: Free Print Edition

A free black&white print copy of the newspaper is delivered on a 3-week alternating basis to each of Routes 1, 2 & 3.

Choose to subscribe to our print edition.

Ad Booking Deadlines

(1 pm Tues.)

Ad Rates /  Specials
Apr.13 / V2N12 general
 
Apr.13 (Zone#1) Tues. Apr.10 12% off if booked for 2 consecutive issues.
Apr.20 / V2N13 general Apr.20 (Zone#2) Tues. Apr.17 12% off if booked for 2 consecutive issues.
Apr.27 / V2N14 Mother's Day Apr.27 (Zone #3) Tues. Apr.24 12% off if booked for 3 consecutive issues.
May 4 / V2N15 Mother's Day May 4 (Zone #1) Tues. May 1 12% off if booked for 3 consecutive issues.
May 11 / V2N16 Mother's Day May 11 (Zone #2) Tues. May 8 12% off if booked for 3 consecutive issues.
May 18 / V2N17 Education / Graduation May 18 (Zone #3) Tues. May 15 12% off if booked for 3 consecutive issues.
May 25 / V2N18 Education / Graduation May 25 (Zone #1) Tues. May 22 12% off if booked for 3 consecutive issues.
June 1 / V2N19 Education / Graduation June 1 (Zone #2) Tues. May 29 12% off if booked for 3 consecutive issues.
June 8 / V2N20 Father's Day June 8 (Zone #3) Tues. June 5 12% off if booked for 2 consecutive issues.
June 15 / V2N21 Father's Day June 15 (Zone #1) Tues. June 12 12% off if booked for 2 consecutive issues.
June 22 / V2N22 Canada Day /  GRAD / summer June 22 (Zone #2) Tues. June 19 12% off if booked for 3 consecutive issues.
June 29 / V2N23 Canada Day /  GRAD / summer June 29 (Zone #3) Tues. June 26 12% off if booked for 3 consecutive issues.
July 6 / V2N24 Canada Day /  GRAD / summer July 6 (Zone #1) Tues. July 3 12% off if booked for 3 consecutive issues.
July 13 / V2N25 The Arts in Sooke (symphony, Sooke Fine Arts Show, independent creative artists) July 13 (Zone #2) Tues. July 10 12% off if booked for 3 consecutive issues.
July 20 / V2N26 The Arts in Sooke (symphony, Sooke Fine Arts Show, independent creative artists) July 20 (Zone #3) Tues. July 17 12% off if booked for 3 consecutive issues.
July 27 / V2N27 The Arts in Sooke (symphony, Sooke Fine Arts Show, independent creative artists) July 27 (Zone #1) Tues. July 24 12% off if booked for 3 consecutive issues.
Aug.3 / V2N28 Restaurants & Coffee Shops Aug.3 (Zone #2) Tues. July 31 12% off if booked for 2 consecutive issues.
Aug.10 / V2N29 Restaurants & Coffee Shops Aug.10 (Zone #3) Tues. Aug.7 12% off if booked for 2 consecutive issues.
Aug.17 / V2N28 general Aug.17 (Zone #1) Tues. Aug.17 NO DISCOUNTS
Aug.24 / V2N29 general Aug.24 (Zone #2) Tues. Aug.24 NO DISCOUNTS
Aug.31 / V2N30 Back to School / Sooke Fall Fair Aug.31 (Zone#3) Tues. Aug.28 9% off if booked for 3 consecutive issues.
Sept.7 / V2N31 Back to School / Sooke Fall Fair Sept.7 (Zone #1) Tues. Sept.4 9% off if booked for 3 consecutive issues.
Sept.14 / V2N32 Back to School / Sooke Fall Fair Sept.14 (Zone #2) Tues. Sept.11 9% off if booked for 3 consecutive issues.
Sept.21 / V2N33 Safety & Emergency Preparedness / THANKSGIVING Sept.21 (Zone #3) Tues. Sept.18 9% off if booked for 3 consecutive issues.
Sept.28 / V2N34 Safety & Emergency Preparedness / THANKSGIVING Sept.28 (Zone #1) Tues. Sept.25 9% off if booked for 3 consecutive issues.
Oct.5 / V2N35 Safety & Emergency Preparedness / THANKSGIVING Oct.5 (Zone #2) Tues. Oct.2 9% off if booked for 3 consecutive issues.
Oct.12 / V2N36 Autumn / Halloween Oct.12 (Zone #3) Tues. Oct.9 9% off if booked for 3 consecutive issues.
Oct.19 / V2N37 Autumn / Halloween Oct.19 (Zone #1) Tues. Oct.16 9% off if booked for 3 consecutive issues.
Oct.26 / V2N38 Autumn / Halloween Oct.26 (Zone #2) Tues. Oct.23 9% off if booked for 3 consecutive issues.
Nov.2 / V2N39 Remembrance Day Nov.2 (Zone #3) Tues. Oct.30 9% off if booked for 3 consecutive issues.
Nov.9 / V2N40 Remembrance Day Nov.9 (Zone #1) Tues. Nov.6 9% off if booked for 3 consecutive issues.
Nov.16 / V2N41 Remembrance Day Nov.16 (Zone #2) Tues. Nov.13 9% off if booked for 3 consecutive issues.
Nov.23 / V2N42 general Nov.23 (Zone #3) Tues. Nov.20 NO DISCOUNTS
Nov.30 / V2N43 Holiday Season Nov.30 (All Zones / 5000 distribution) Mon. Nov.26 NO DISCOUNTS
Dec.7 / V2N44 Holiday Season Dec.7 (All Zones / 5000 distribution) Mon. Dec.3 NO DISCOUNTS
Dec.14 / V2N45 Season's Greetings Dec.14 (Zone #1) Tues. Dec.11 9% off if booked for 3 consecutive issues.
Dec.21 / V2N46 Season's Greetings Dec.21 (Zone #2) Tues. Dec.18 9% off if booked for 3 consecutive issues.
Dec.28 / V2N47 Season's Greetings Dec.28 (Zone #3) Wed. Dec.19 9% off if booked for 3 consecutive issues.
Happy new year for 2013...        

 

 

Rate Sheets

  Display Ads (print and online)

  Classified ads (print and online)

Single ad insertion

We welcome one-time ad insertions, classified and display. Layout services included. Position or section placement options available. Deadline is usually 1 pm Tuesdays for that week's Friday paper (see top of this page for special deadlines for the larger-run issues).

Discount rates

Standard discount rate of 12% when you buy ads in sets of three (reach readers in all 5,000 addresses over 3 consecutive delivery dates).  See table above for other seasonal specials. No discounts during the Christmas holiday season.  Inquiries: advertising@sookevoicenews.com

Ad Layout Services 

The cost of creating your ad design is included in the insertion fee (extra fees for custom logos,  stock photo purchases, graphic development, and marketing strategy analysis -- please inquire).  

Camera-ready ads welcome (send in colour, 300 dpi; as PDF, jpeg, eps or tif). Zip your custom fonts as required. Include advertiser name in file name.

Marketing program consulting

We provide consulting services ($60/hour) to help you develop a multi-faceted marketing program in several media approaches (print and online) including The Sooke Voice News.  Contact:  advertising@sookevoicenews.com

 

Banner ads

FRONT PAGE: Book your front-page banner ads well in advance. Size: 9.75" x 1.25". In colour online *and* the printed newsstand copies; black and white in print.  

  • $195 each / approx. 1,800  addresses per week)

BACK PAGE: Book your back-page banner ads well in advance. Size: 9.75" x 1.25". In colour online *and* the printed newsstand copies; black and white in print.  

  • $145 each / approx. 1,800  addresses per week)

Flyer inserts

Flyers are a great way to 'pop' your ad right out of the black and white pages. We will design and print a flyer for you, then insert it into the print edition. Distribution to homes and businesses in Sooke via Canada Post and other delivery methods. 

Flyers must be booked ONE WEEK PRIOR to target publication date.  Flyers are also posted in our office window and posted online. 

  WE DESIGN & PRINT YOUR FLYERS. For insertion and distribution of flyers in one issue or consecutive issues (includes design & printing - basic black on white 20 lb bond, size 5.5" x 8.5", printed on one side). Weight per piece must be less than 7 grams.

  • 600 flyers: $109.95 (18 cents per address); add $20 for pastel paper  [Note: This quantity is inserted at random in a 1,800 distribution set, reaching about one-third of that week's readership, i.e. one-sixth of Sooke's addresses. Ideal for test marketing.]
  • 1,800 flyers: $249.95 (14 cents per address); add $40 for pastel paper. [Note: This quantity is inserted in every copy of one week's 1,800 distribution set and will be received by one-third of Sooke addresses.]
  • 5,000 flyers: $495 (9.9 cents per address); add $80 for pastel paper.  [Note: This quantity is inserted in every newspaper for three consecutive distribution dates.] 
  • For the two holiday season editions which will be 6 pages each (Nov.30 & Dec.7, 2012) your flyer would go to all 5,000 addresses each week. $515 (10.3 cents per address) for one week; $950 (9.5 cents per address) if booked for both weeks to reach each of Sooke's 5,000 addresses *twice*.

  CUSTOMER-SUPPLIED FLYERS. For insertion and distribution of any number of flyers (you supply insert-ready flyers weighing less than 7 grams each):

  • If you have custom flyers or some leftover flyers from another marketing initiative (any quantity) we can insert them into the Sooke Voice News. Ask for price quote (based on quantity, weight, delivery date).
  •        1,800 flyers: $212.50 (i.e. 11.8 cents per address). [Note: This quantity is inserted in every copy of one week's 1,800 distribution set, or at random in larger distribution runs.]
  •        5,000 flyers: $395 (i.e.  7.9 cents per address).  [Note: This quantity is inserted in every print copy over three consecutive distribution dates.]